By Lewis Calvert @BigWriteHook
We are all on the pursuit of happiness. The purpose of life an enigmatic concept that differs for every individual, for some it is to become rich, others want to help people, most people want to find love, raise a family and explore self-actualisation. For the vast majority of boxers though, their life goal it is to become a World champion.
Of course, boxers are people too and want to achieve success in terms of money, relationships, and all the other “normal” things that the rest of society wants, but the tough road to global recognition is one many fighters willfully run down at 5 o’clock in the morning, whilst the rest of us are asleep.
However, with the changing landscape of how boxing is consumed, this magazine a prime example of that, does a World title hold the same respect it once did, particularly with a viewership who are so accustomed to on demand television, next day delivery and instant gratification from dating apps?
The inaugural World Boxing Super Series has been a rousing success from fighters and fans alike, the announcement of a second season in three weight divisions also means… YOU CAN FIND THE REST OF THIS ARTICLE IN OUR LATEST MAGAZINE…